This post will be the first part of a three part series of miscellaneous information that will assist you moving your dental practice forward. As you will see by my first point, at Dentistry It’s Personal (DIP), we’re all about the dentist/specialist, yet this information can be applied to most businesses and people.
*There are many successful businesses around the world, that have gained inspiration for innovative ideas to handle everyday situations, from other industries. Southwest Airlines found inspiration from Nascar Racing for fueling efficiency. While listening to my friend from High School, who was a guest on a podcast, I was inspired to go back to a boots on the pavement marketing strategy. My friend owns a diner in Boulder, Colorado.
With all of the social media out there available to use, sometimes we forget that the business of dentistry, is all about relationships.
Be present in your community. Stop and get a cup of coffee or tea on your way into the clinic. Talk to people and develop relationships. I’m not sure where you might get your inspiration from, but daily, ask the question, “Where might I find ways to be better at what I’m doing?” And wait for the world to show you. Expect it, look for it, to show you. You know I’m all about the importance of the words you use, to communicate, and with your thinking. Be exact in your language. Be positive. Be expectant.
I wasn’t looking for marketing tips as I listened to the podcast, yet Dana D (my friend) talked about how she turned around a business that was losing money by really looking at what was going on, and by old fashioned roll your sleeves up and get to work. It’s easy to get complacent, or viewing your team and practice with rose colored glasses. Take a look with fresh eyes.
You may be a golfer or another sports enthusiast. How might you apply what it takes to do and enjoy your sport well, and apply it to your practice? I don’t know these answers, without looking specifically at your situation, yet you are smart, you can figure it out, or if you want to cut your learning curve/time, reach out to us here at DIP. If you want a great breakfast or lunch and you’re in Boulder, check out Walnut Cafe (here is a link to the podcast that inspired this comment and to shift some of my own marketing http://nicoledeboom.com/podcast/30-dana-d-from-drug-addict-to-love-addict/ )
*Next let’s look at a take-away from my bi-annual hygiene appointment, and something I do in the non-profit I run.
I had jury duty last week, and I was in the jury pool or the box for 4 days. The trial was slated to run for about 3 weeks. So, I was looking at my calendar, to see what I might need to reschedule. On the fourth day, I was dismissed. So, Monday morning, I had a sense that I needed to check my calendar for the day, even ‘tho, I felt I knew what was on it. I was scheduled to get my teeth cleaned at 11am. It was 8:30am.
I thought, how odd, I didn’t get my courtesy reminder call on Friday. I called the office, to confirm (this is my husband’s office), and sure enough, I had an appointment at 11am. About 20 minutes later, I received a call from my husband (the dentist), and he felt awful that he had forgotten to tell me Friday, about my cleaning. He had gotten distracted with preparing for our weekend house guests.
The point, you and me, we develop systems for a reason, they work. Stick to them, don’t make exceptions. Just because I’m family, doesn’t mean, that I should be treated any differently. There is a system to call and remind the patient the day before, stick to the system. AND this applies to scheduling my next appointment, or whomever is in the chair. Do it while they are in the office, no matter who they are, even the dentist’s wife. Keep your systems running, they work, that’s why you put them in place.
I saw recently in an outhouse, where I hike regularly, that even ‘tho, the weather has been warm, they are still replacing toilet tissue. It’s November! To me, it’s another example of a system, being kept.
How we do anything is how we do everything.
For the work I do for the nonprofit I run, we are developing and delivering curriculum for Dental Schools, Law Schools, and eventually, Medical Schools, to address the high substance and suicide rate amongst those professionals. We believe and our research shows, that regular meditation can have a significant impact in reducing those statistics. So, as a company, we regularly meditate.
We practice, what we teach. My question for you, do you and your team regularly get your teeth cleaned, floss, and bleach your teeth? Do you take care of your physical health? If you are making these recommendations, you better be modeling it for your patients. EVERYONE on your team, too! This may seem obvious, yet I’ve seen a number of practices, where this is not the case. How can you expect your patients to do, what you and your team are not doing?
So, today, we’ve looked at other industries and businesses to inspire us to look at fresh eyes, at our practice. We’ve seen why systems work, and the benefit of the consistency of keeping them. And, how showing up, as we want those around us to, reflects back on us.
This is part 1 of 3 parts. If you’d like assistance with implementing these business building principles, reach out to me at firstname.lastname@example.org