oday in my inbox I received a message of how the economy is affecting the dental industry. Seriously?! Look at the TIME magazine front covers from 20 and 30 years ago. They could apply to today’s news and headlines. You can focus on lack, or abundance; it’s your choice.
I know that most dentists really took a hit around 2009. It may have even lasted for a few years. No matter if your vision is 20/20 for looking backwards; it truly has no value for today. I know that may “sound harsh” but it is the truth.
Now, when you focus on where you want to go, on the future, the blessings of today, it changes your whole outlook. You actually have increased energy about now and the future, compared to looking back or, focusing on the negative. There is plenty of scientific evidence to back this up. Also, look at the successful people that went before you in business, most of them THRIVED in a down economy. They also had a “habit of looking forward,” and not giving thought to negative financial projections.
People are always going to need dental care, whether they have insurance or not. This is a great time to determine how you want to show up in the dental community, and how you want your patients to feel about their experience in your clinic. What do you want your legacy to be as a dentist?
What can you learn from this? If you would like to have success like others have had, do what others did to obtain it. I’m going to recommend two great books: Outwitting the Devil by Napoleon Hill and Sharon Lechter and Everything I Know about Success I Learned from Napoleon Hill by Don Green.
My suggestion is to give not even a nanosecond of thought to the state of the economy. It won’t serve you any benefit, even as a dentist. Don´t sweat it at all. Keep your focus on gratitude and serving your patients. Let’s look at how this is played out in strength, dignity, and grace.
Strength – Stay the course and serve and be grateful for what you have.
Dignity – There is no dignity in whining and complaining about something you have no control over.
Grace – If you have given too much attention to the negative in the past, forgive yourself, and move forward to how you would like to be. This is Serving with Gratitude.